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Marketing and branding

My favorite books on marketing and branding, in order of preference. Some of these will really open your eyes! Here's a quote from someone that I recommended "Selling the invisible" to: That marketing book is scary. I feel like I can now prey on the Marketing folks here...
 
Selling the InvisibleSelling the Invisible The 11 Immutable Laws of Internet BrandingThe 11 Immutable Laws of Internet Branding
The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding The Fall of Advertising and the Rise of PRThe Fall of Advertising and the Rise of PR
The 22 Immutable Laws of MarketingThe 22 Immutable Laws of Marketing Differentiate or DieDifferentiate or Die
Positioning: The Battle for Your MindPositioning: The Battle for Your Mind Secrets of ConsultingSecrets of Consulting
StrikingitRich.ComStrikingitRich.Com